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ProLogic seeks to provide our customers with valuable content from ourselves and our partners in the form of White Papers on key issues facing the industries we serve and Brochures detailing our programs and service offerings. You can obtain free downloads of our White Papers and Brochures by completing the form to the right side of this page.
We welcome your feedback on our White Papers & Brochures and invite you to join the discussion on our Facebook page.
Released: March 2013
Abstract: The most successful retailers know that loyalty marketing is a game-changer, allowing you to selectively build more profitable relationships with your best shoppers without wasting time and money chasing every prospect. However, traditional loyalty programs can be expensive, time-consuming and often require new hardware or software, making them difficult to implement at small or mid-sized retail locations. Until now. ProLogic introduces a robust, yet affordable loyalty platform that analyzes shopper data to help you create, deploy and manage custom loyalty programs.
Learn more. Request this brochure by completing the form to the right.
Released: January 2013
Abstract: Increase shopper loyalty and revenue with a customized solution from ProLogic's Consumer Marketing Services division. To maximize sales and market sales in today's competitive retail environment, you need to engage your best shoppers with offers that earn their loyalty. ProLogic's end-to-end loyalty marketing solution is the answer. Our platform delivers personalized discounts, points-based rewards and other offers based on analysis of shoppers' purchases and demographic information.
Learn more. Request this brochure by completing the form to the right.
Released: October 2012
Abstract: In the ultra-competitive supermarket industry, profit margins run in the low single digits, and a product priced a bit too high can turn your most reliable shoppers into former customers. This challenging environment makes it essential to cultivate customer loyalty in general, but even more important to place special focus on top shoppers who account for the majority of your sales and profits.
Learn more. Request this White Paper by completing the form to the right.
Released: January 2012
Abstract: GS1 DataBar is a new barcode standard that is replacing the UPC and extended UPC barcodes on coupons and many categories of consumer products. This white paper will give you an overview and background on the new GS1 DataBar and explain the structure of the new barcode compared to the existing UPC version. It will also cover the transition timeline for GS1 DataBar and suggest best practices for how retailers should adopt the new technology.
Learn more. Request this White Paper by completing the form to the right.
Released: July 2011
Abstract: As retailers plan a strategy around offering digital paperless coupons, they also need to consider the clearing and settlement process. This process must properly manage the digital coupon data while maintaining the same accounting controls and reporting that govern paper coupon processing today.
Learn more. Request this White Paper by completing the form to the right.
Released: March 2011
Abstract: Coupon misredemption and fraud continues to be a serious problem affecting the entire industry: retailers, clearinghouses, agents and manufacturers. The problem results in financial losses for all industry participants, causes friction in business relationships and raises questions about the overall integrity of the coupon industry. Clearly, reducing misredemption benefits every participant in the coupon industry.
Learn more. Request this White Paper by completing the form to the right.
Released: July 2010
Abstract: Digital coupons are one of the fastest-growing promotional vehicles in the supermarket industry. Retailers planning digital programs need to consider the entire process, including clearing and receivables management, and leverage best practices from their paper coupon program. ProLogic can assist retailers with digital coupon clearing solutions.
Learn more. Request this White Paper by completing the form to the right.
Released: September 2009
Abstract: This research project was designed by the Loss Prevention Research Council (LPRC) to better understand problems that retailers face from fraudulent coupon use in their stores. The results provide a foundation for better understanding the issues retailers face with coupon redemption and misredemption, as well as future collaborative efforts between retailers and manufacturers to reduce losses from coupon fraud.
Learn more. Request this White Paper by completing the form to the right.
Released: February 2010
Abstract: The timely collection of pharmacy receivables can be a challenging problem for a pharmacy chain. Many pharmacy chains have discovered that outsourcing this function can provide them with better results at lower cost compared to an in-house solution.
Learn more. Request this White Paper by completing the form to the right.
Released: December 2009
Abstract: Now is the time to look at the future of couponing, especially how it will work in the information age. All smart retailers need to participate and make sure that they are taking the critical steps needed to assure success.
Learn more. Request this White Paper by completing the form to the right.
We deliver fast, accurate processing of paper and digital coupons for retailers and wholesalers, pharmacy receivables management programs, and restaurant certificate processing.
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ProLogic delivers customized loyalty marketing, shopper insights and consumer engagement solutions for the retail industry.
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March 20, 2013
Washington DC
April 24-25, 2013
New Orleans, LA
