Shopper Insights

ProLogic leverages advanced data capture, storage and analytics technology to deliver detailed customer information and actionable business intelligence. This information provides unprecedented insight into your customers—insight you can use to deliver more personalized, targeted and effective promotions across the channels they prefer.

Hardware Technology

Our capabilities are built around our proprietary hardware technology. Our in-store device connects your network and POS controller with our central customer information database, enabling you to deliver personalized, real time promotions at the point of sale:

• Captures shopper, loyalty card & item level purchase data at the point of sale
• Enables real-time tracking to validate redemption data, deliver points/credits & more
• Triggers in-lane promotions based on configurable, pre-programmed criteria, from digital coupons to complex continuity programs
• Also integrates with existing POS printers for personalized end-of-receipt messaging
• Secure, role-based access to real time reporting on shopper demographic, shopper value and shopping history via the web-based Customer Management Tool

Powerful Custom Reporting & Data Analytics

Our solutions include access to a powerful reporting portal that combines customizable reporting capabilities with advanced Cognos analytics technology to transform your data into actionable intelligence:

• Easily segment shoppers by attribute, such as spend level, purchasing pattern & location
• Analyze store, product, advertising & promotion performance
• Create personalized, relevant promotions at the individual, segment & market level
• Capture, analyze & influence customer buying behavior
• Strengthen customer communications to create more profitable relationships

To see a sample of the business intelligence ProLogic gathers, contact us today.

ProLogic Consumer Marketing Services

A ProLogic Brochure

Released: January 2013

Abstract: Increase shopper loyalty and revenue with a customized solution from ProLogic's Consumer Marketing Services division. To maximize sales and market sales in today's competitive retail environment, you need to engage your best shoppers with offers that earn their loyalty. ProLogic's end-to-end loyalty marketing solution is the answer. Our platform delivers personalized discounts, points-based rewards and other offers based on analysis of shoppers' purchases and demographic information.

Download today.