PROLOGIC PLANT IT UPGRADE INCREASES DATA SECURITY & RELIABILITY
ProLogic recently completed a multi-million dollar upgrade of the IT infrastructure and applications in our coupon processing facilities. The year-long process was aimed at unifying platforms across both facilities and improving the accuracy, reliability and security of data in our coupon clearing processes. The upgrade provides a technological foundation on which ProLogic can deliver greater value to our customers through innovation and data transparency.
The new system feeds data into ProLogicNET, ProLogic's easy-to-use online customer reporting system. Customers can use ProLogicNET to get up-to-date information about both their coupon counts and accounts receivable. ProLogic is proud to lead the industry with the most modern technology systems providing up-to-date information for our retailer customers.
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ProLogic Expands AutoScan Lines in Processing Facilities |
PROLOGIC EXPANDS AUTOSCAN LINES IN PROCESSING FACILITIES
With coupon redemption rates on the upswing, ProLogic has responded by installing additional AutoScan lines in both processing facilities in Acuña and Muzquiz, Mexico. AutoScan is ProLogic's exclusive automated paper coupon sorting system capable of sorting up to 3,200 coupons per hour with ultra-high accuracy. A total of 16 AutoScan lines are now in service and all are capable of reading the new GS1 DataBar barcode. The installation of additional lines has improved productivity and is just another way ProLogic's innovations are improving service for retailers.
NATIONAL BRANDS STAGE A COMEBACK
A recent article from Grocery Headquarters highlights recent studies that show national brands are making a comeback, despite the popularity of private labels during the recent economic downturn. A recent SymphonyIRI study showed that 36% of consumers reported actively seeking private label products to save money in 2011, compared to 44% who did so in 2010. In addition, 38% of consumers indicated that they are giving up their favorite brands to save money in 2011, compared to 46% in 2010. Read the full Grocery Headquarters article here>>
ProLogic will continue to keep you informed about the latest trends in the industry through articles in this e-newsletter. If there's a topic you'd like to see us cover, email us at comments@prologicredemption.com
SEPTEMBER IS NATIONAL COUPON MONTH
In honor of National Coupon Month, the Promotional Marketing Association (PMA) released these statistics about coupon usage:
- Consumers saved $2 billion in the first six months of 2011 by using coupons
- The average face value in the first half of 2011 is up 5.4% to $1.57, compared to $1.49 for the first half of 2010
LAST WEEKS TO REGISTER FOR ACP REGIONAL COUPON SEMINAR
The Association of Coupon Professionals (ACP) is hosting their semi-annual Regional Coupon Seminar on October 12 in Rosemont, Illinois. Marketing and accounting professionals new to couponing should attend this event. Registration is now open on the ACP's website.
