PROLOGIC ADDS YOUTUBE CHANNEL
ProLogic has created a new YouTube channel and posted several video clips of our coupon processes. The video segments consist of an overview of ProLogic’s coupon processing plants in Acuna, Mexico and Muzquiz, Mexico, along with detailed summaries of our ManualScan process and our exclusive AutoScan process for sorting and counting coupons.
We hope you find these clips informative and interesting -- they'll give you a behind-the-scenes look at how ProLogic sweats the details in managing your coupons. Check out our videos here.
ICOM PUBLISHES INFORMATION ON CONSUMER ATTITUDES ABOUT COUPONS
ICOM, a division of Epsilon Targeting, published a white paper and survey results summarizing consumer attitudes and behaviors about coupons. More than 6,700 consumers in the United States and Canada were included in the survey, which found continued heavy intent to use coupons even if the recession were to end. Read the full white paper here and check out the survey results here.
In the results of a separate survey, ICOM reported that young adults ages 18-34 preferred to receive coupon offers via postal mail and newspapers rather than online sources such as social media platforms. The results indicate manufacturers and retailers should employ a multi-channel approach to their couponing programs. Read the full Progressive Grocer article here.
ASSOCIATION FOR COUPON PROFESSIONALS OFFERS "COUPON 101 & 102" CLASSES
The Association for Coupon Professionals (ACP) has announced the following dates and locations for its “Coupons 101 and 102” workshops:
MIDWEST
DoubleTree Hotel
October 6, 2010
Rosemont, IL
EAST
Crowne Plaza
November 16, 2010
Englewood, NJ
SPRING 2011
In Conjunction with the CIC Summit
March 22, 2010
Hotel Monaco
Alexandria, VA
Attendees can learn the basics of the coupon industry or refresh themselves on coupon topics in a one-day workshop. The sessions review all aspects of the couponing industry in an informative and interactive format designed for individuals new to couponing or those who need an update and refresher course. Presenters are industry experts who can answer all coupon industry questions.
You can register for these courses at the ACP website by clicking here.
SEPTEMBER IS NATIONAL COUPON MONTH!
The Promotional Marketing Association (PMA) has created a website with interesting coupon facts and history in honor of National Coupon Month. Visit the site here.
COUNTERFEIT COUPON ALERTS
During September, six counterfeit coupons were identified and posted by the Coupon Information Corporation (CIC), a non-profit association that fights coupon misredemption and fraud. Retailers should not accept these coupons in their stores. Follow ProLogic on Twitter to be alerted of the latest fraud alerts.
