PROLOGIC CLEARS ONE MILLION DIGITAL PAPERLESS COUPONS
ProLogic announced this month that we have now cleared over one million digital paperless coupons. This milestone underscores the industry trend of consumers rapidly adopting digital coupons and highlights our progress in providing a reliable model for the clearing and reimbursement of digital coupons.
Using ProLogic's digital coupon clearing solution, retailers can take advantage of the same independent clearinghouse functions for digital paperless coupons that are well-established for paper coupons. Furthermore, we can provide retailers with reporting for their digital coupons in the same format they receive for their paper coupons.
Read the full press release here.
DOWNLOADABLE COUNTERFEIT COUPON ELECTRONIC DATABASE
The Coupon Information Corporation (CIC) has developed a Counterfeit Coupon Electronic Database, downloadable as an Excel spreadsheet, to help retailers combat coupon fraud. The information is categorized and can be sorted by Manufacturer, Brand, Item, Value, Expiration Date, Bar Code and includes a link to the PSA so that retailers can see the original announcement and view a picture of the counterfeit coupon.
The database will be updated as new counterfeits are identified and is free to download. The Counterfeit Coupon Electronic Database is part of a revamping of the CIC's overall website. They also have links and resources for Retailers, Manufacturers, and Consumers. The CIC is a not-for-profit association of consumer product manufacturers dedicated to fighting coupon misredemption and fraud. You can access the Counterfeit Coupon Electronic Database at the CIC's website by clicking here.
PROLOGIC HOSTS 3RD BOARD OF ADVISORS MEETING
Earlier this month, the ProLogic Board of Advisors convened again to tackle a host of industry topics, including:
- The growth and opportunities presented by digital coupons, including a presentation from YOU Technology's Cheryl Black
- Industry interest and activity around the coupon handling cost
- Industry progress around coupon denial reason codes
- Update from Association of Coupon Professionals Executive Director John Morgan on the ACP's task force activity on reason codes and coupon handling costs
ProLogic formed the Board of Advisors as a forum to discuss important topics facing the coupon industry. The next meeting is planned for spring 2011. We will continue to keep you updated about the activities of the Board through articles in this newsletter.
NEW INDUSTRY ARTICLES ABOUT COUPON GROWTH AND TRENDS
Two recent industry articles highlight trends in digital coupon growth and the popularity of couponing among every segment of consumers.
A new report by Marx, a Kantar Media solution, revealed that for the calendar year-to-date through September, digital coupon usage increased by 59.9 percent versus the same period in 2009. Additionally, 267 manufacturers distributed digital coupons, an increase of 23 percent from the same period last year. See the full press release here.
RetailMeNot.com published the results of their 3rd annual Benchmark Survey on Consumer Coupon Behavior conducted by Harris Interactive. The survey, which polled 2,340 online adults age 18 and up in the United States, measured trends in online shopping and coupon usage. It found that grocery coupon usage is prevalent among both men and women, and that newspapers are still the most popular means of finding coupons. Read the full article from Progressive Grocer here.
PROLOGIC INVITES YOU TO JOIN US AT THESE UPCOMING INDUSTRY EVENTS
The ACP's Coupons 101/102 Class will be held on November 16, 2010 at the Crowne Plaza Hotel in Englewood, NJ. Visit the ACP website to register or get more details.
The Retailer-Owned Food Distributors Association (ROFDA) will hold its semi-annual conference November 6-9 in Las Vegas.
The Food Industry Association Executives (FIAE) will hold its Annual Convention November 10-13 in St. Petersburg, FL.
The 2011 ACP Industry Coupon Conference will be held April 12- 14, 2011 at the Westin Buckhead in Atlanta, Georgia.
PROLOGIC CUSTOMER SURVEY COMING
ProLogic customers: watch for our annual Customer Survey arriving in your inboxes soon!
