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ProLogic relocates server, storage and network infrastructure to Hamilton, OH |
SYMPHONYIRI SURVEY RESULTS INDICATE CONTINUED DOWNTURN-DRIVEN CONSUMER BEHAVIOR
Market researcher SymphonyIRI recently published results from its 3rd Quarter MarketPulse Survey which suggests continued conservative and risk-averse behaviors from consumers. Among the findings were that 49% of respondents use store circulars to create shopping lists (up 5% from Q1 2011). With regards to coupons, 51% of respondents are using more coupons, while 36% are downloading coupons from retailer websites. Read the full press release from SymphonyIRI here.
PROLOGIC BOARD OF ADVISORS MEETING HIGHLIGHTS
ProLogic hosted a meeting of its Board of Advisors earlier this month. The group convened to discuss industry topics including:
- 2011 paper and digital coupon volume trends
- GS1 DataBar anticipated transition through the next few months
- Impact of extreme couponing
- Update on activities of the Association of Coupon Professionals
- Opportunities for retailers to validate coupons at the point of sale using a family code database
ProLogic's Board of Advisors is a forum for retailers, wholesalers and state associations to discuss key topics facing the coupon industry. We'll keep you updated on activities of the Board through this enewsletter. If you'd like more information on the ProLogic Board of Advisors, contact us at comments@prologicredemption.com
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Report indicates that digital promotion is becoming a go-to strategy |
DIGITAL & MOBILE COUPON TRENDS
Digital coupons are increasingly being used to support product launches. A report from Kantar Media found that, of the 214 new products launched with FSI coupons in the first nine months of 2011, 83 included digital coupon support. Retailer websites were the most widely used platform, suggesting digital promotion is rapidly becoming a go-to strategy helping retailers become first-in-market with new products to drive in-store traffic.
Mobile coupons are also showing great promise for exponential growth. Citing the growth of mobile payment systems, better targeting technologies and budget-friendly marketing techniques, Juniper Research analysts say mobile coupons are key to driving in-store purchasing and could result in a market worth $46 billion by 2016.
WHERE COUPON SAVINGS GET SPENT
The fact that coupon usage has shown gains for the fifth consecutive year may not be surprising. But what grocery retailers may find interesting is how shoppers are now using their coupon savings. According to MediaPost News, more than 75% of consumers are increasingly using this extra money—about $31 per week—to pay for everyday needs such as food. Driving much of this growth? “Gen Y” shoppers, of whom 90% report clipping more coupons this year than they did in 2010.
