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| JICC FORMING COUPON FRAUD SUBCOMMITTEE
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JICC FORMING COUPON FRAUD SUBCOMMITTEE
The Joint Industry Coupon Committee (JICC) has created a new subcommittee to address coupon fraud. The subcommittee is composed of CPG manufacturers, retailers, coupon clearinghouses (including ProLogic) and industry associations. The subcommittee has established working groups in the following areas:
- Automated feeds to retailers of counterfeit coupon codes from the Coupon Information Corporation (CIC)
- Family code validation at the point-of-sale
- Positive offer file (white list) of coupon codes for point-of-sale validation
- Process for retail validation of high-value and internet coupons
- Communicate coupon best practices to retailers and manufacturers
For more information or to participate in the subcommittee, contact us at comments@prologicredemption.com
To read a recent Supermarket News article about the subcommittee, click here.
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| GS1 DATABAR TRANSITION UPDATE
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GS1 DATABAR TRANSITION UPDATE
The coupon industry is continuing its transition to the new GS1 DataBar barcode, which replaces the UPC-A barcode that has been in use for many years. During 2011, most manufacturers will begin issuing coupons printed only with the GS1 DataBar barcode. According to JICC guidelines, the transition was scheduled to be completed by June 30, 2011, but most manufacturers are waiting until later in the year to ensure retailers are ready to scan the new barcode.
A new Supermarket News article says many manufacturers will likely wait until late 2011 or even early 2012 to fully transition away from the UPC-A barcode and use the GS1 DataBar exclusively.
Retailers who have questions about the transition should read ProLogic’s white paper “GS1 DataBar: What Does it Mean for Retailers?” for more information.
INDUSTRY REACTS TO EXTREME COUPONING
Six months after TLC's show Extreme Couponing debuted, industry experts are debating the show's impact on consumers. Phil Lempert of Supermarket Guru reflects in a recent Supermarket News post that most shoppers are unwilling to invest the considerable time required to become an extreme couponer.
Several retailers are reviewing their coupon policies in an effort to protect themselves from shelf-clearing extreme couponers. Publix Super Markets recently instituted a formal coupon policy that sets limits around the quantity of any one item purchased and provides clarity on which competitor's coupons the stores will accept.
Retailers looking to revise coupon acceptance policies can view the CIC's suggested voluntary best practices document here.
CONGRATS TO FMI CONTEST WINNER
ProLogic would like to congratulate Joe Cassol from Giant Eagle for winning our FMI Financial Executive Conference QR code drawing last month! Joe won a $100 Amazon gift card from our contest.
Read more about ProLogic's QR code capabilities here.
PROLOGIC MARKS 3-YEAR ANNIVERSARY
ProLogic recently marked its 3-year anniversary as a company. We would like to thank our customers and industry associates for helping us to reach this milestone and look forward to many more years of working together.
