ProLogic Publishes New Paper on the Roles of Marketing and Accounting in Digital Coupon Programs
ProLogic has published a new Retailer Advisory entitled "Digital Coupons: Closing the Loop Between Marketing and Accounting." This paper discusses the importance of communication between a retailer’s marketing and accounting departments around the planning and implementation of digital coupon programs. Frequently, these departments operate in isolation, resulting in a suboptimal model for digital coupon clearing and receivables management.
Download the new ProLogic Retailer Advisory here.
Last Chance to Take JICC Industry Surveys
Only a few days remain to participate in the Joint Industry Coupon Committee's (JICC) surveys. These two brief surveys seek retailer’s input on their readiness for the GS1 DataBar barcode and their interest in revising the industry reason codes, which are used by manufacturers to explain their justification for denying payment of coupons.
Both surveys run through the end of this week, and results will be reported by the JICC in August. Click the links below to take the surveys today:
GS1 DATABAR: http://www.zoomerang.com/Survey/WEB22ASYJJA67K
INDUSTRY REASON CODES: http://www.surveymonkey.com/s/GST9HXN
ACP Releases More Information on Coupon 101/102 Classes
The Association of Coupon Professionals (ACP) has released the dates, times and locations for their Coupon 101/102 training classes for this fall. Registration will be open soon on the ACP’s website.
October 6, 2010
Rosemont, IL
Doubletree Hotel
10:00 AM - 5:00 PM
November 16, 2010
Englewood Cliffs, NJ
Crowne Plaza
10:00 AM - 5:00 PM
The workshop reviews all aspects of the couponing industry in an informative and interactive format. ProLogic encourages retailers to attend these classes to learn more about the structure and dynamics of the industry.
|
In this Issue | July 2010
Did You Know?
Growth of Digital Coupons
According to Marx, a Kantar Media solution, 200 manufacturers distributed digital coupon offers in the first half of 2010, a 31.5% increase over the 152 manufacturers that were active in the first half of 2009.
Read the full release here.
Follow ProLogic for the Latest Industry News
We Want Your Feedback
If you have any article ideas for future issues of The Retailer Advocate, or have any feedback on the newsletter, please email comments@prologicredemption.com.
Forward Retailer Advocate
[forward-Click here] to send ProLogic's eNewsletter, The Retailer Advocate, to a friend or colleague.
Subscribe to Retailer Advocate
Sign-up today to receive ProLogic's eNewsletter, The Retailer Advocate.
About ProLogic
ProLogic provides solutions for retailers, wholesalers, pharmacies and restaurants to manage their receivables and maximize their collections, including paper and digital coupon clearing, restaurant coupon/certificates processing, and pharmacy receivables management. Learn more
 |
