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ProLogic Announces New President - Ross Ely |
PROLOGIC ANNOUNCES NEW PRESIDENT
Earlier this month, ProLogic announced that Ross Ely has been appointed as the new President of the company. Paul Cooley, ProLogic's former President, has moved to another role at Marlin Equity Partners (ProLogic is a portfolio company of Marlin Equity Partners). Ross has been with ProLogic for three years as Vice President of Marketing and brings considerable experience working with all aspects of the business, most notably building our digital coupon clearing capability. In addition, Ross represents ProLogic in a number of industry organizations, including the Association for Coupon Professionals' Board of Directors.
COUPON VOLUME GROWING IN 2011
Mid-year industry data on coupon redemption volumes indicates positive growth for 2011 year-to-date. ProLogic's total volume is up 4% over the first half of 2010, while published industry reports indicate a 2.9% year-over-year increase in redemption volume for the industry. The growth in coupon redemptions can be attributed to the lingering difficult economic conditions and consumers' strong desire for savings, even in light of lower coupon distribution, which decreased by 6% compared to the same period last year.
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Coupon Information Corporation |
CIC FRAUDULENT COUPON DATABASE UPDATED
Earlier this month, the Coupon Information Corporation (CIC) provided retailers and clearinghouses with a list of known fraudulent coupon codes which retailers can program into their POS systems. The POS system can then reject the fraudulent coupons as they are scanned at the point of sale. Retailers can contact Bud Miller at the CIC to request this list.
ProLogic regularly posts new fraudulent coupon alerts from the CIC on our Twitter page – follow us @ProLogicCoupon for the latest alerts.
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Image from Bloomberg BuisnessWeek - Yipit Reports Strong Growth Rates for "Daily Deal" Coupon Sites |
STRONG GROWTH RATES FOR "DAILY DEAL" COUPON SITES
Yipit reported the volume and value of daily deals offered online spiked during the first half of 2011. Some grocery retailers are now starting to experiment with these daily deal types of offers.
ACP ANNOUNCES NEW COUPON 101/102 CLASSES
The Association of Coupon Professionals will be holding its Regional Coupon 101/102 educational seminars for manufacturers and retailers on October 12 at the Doubletree Hotel in Rosemont, Illinois. Registration is open online at the ACP's website.
