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| ACP INDUSTRY COUPON CONFERENCE UPDATE
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ACP INDUSTRY COUPON CONFERENCE RECAP
The Association of Coupon Professionals (ACP) hosted the annual Industry Coupon Conference in Atlanta, Georgia, earlier this month. Representatives from major CPG manufacturers, digital coupon providers, clearinghouses, retailers and others serving the coupon industry participated in discussions around major opportunities and issues in the industry. Key themes at the conference included digital coupons, fraud reduction, the new GS1 DataBar barcode and extreme couponing.
To help retailers educate their cashiers and store managers to recognize valid and invalid internet coupons, the ACP has printed posters suitable for store employee areas and break rooms. The ACP is distributing these free posters to over 50,000 stores. If you would like to receive posters for your stores, please contact us at comments@prologicredemption.com
Prior to the Industry Coupon Conference, ProLogic hosted its fourth Board of Advisors meeting. The group discussed topics affecting retailers in the industry today, including:
- Overall industry growth and trending over the past few years
- Insights into digital coupon adoption and clearing processes
- Progress on the GS1 DataBar conversion
- ACP and industry association activities and how they will benefit retailers
We will continue to keep you updated about the activities of industry associations and the ProLogic Board of Advisors through articles in this newsletter.
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| GSI DATABAR BARCODE UPDATE |
GS1 DATABAR BARCODE UPDATE
We are now more than halfway through the transition period for the industry to move to the new GS1 DataBar barcodes. A few manufacturers have begun moving away from the interim barcodes (with both the UPC-A and GS1 DataBar barcodes) and distributing coupons with only the GS1 DataBar barcode. Most manufacturers expect to execute this transition in the second half of 2011.
Read ProLogic’s white paper “GS1 DataBar: What Does it Mean for Retailers?” for more information on what retailers can do to prepare.
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| QR CODE SCANNING FROM PROLOGIC
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PROLOGIC OFFERS CAPABILITY TO SCAN QR CODES
ProLogic now offers the capability to scan and process coupons with Quick Response (QR) barcodes. QR Codes are growing in popularity because of their flexibility and ease of use for consumers. Contact ProLogic today to learn how our QR Code processing capabilities can benefit your business.
PROLOGIC RECEIVES HIGH MARKS FOR NGA DIGITAL COUPON SESSION
At the February NGA convention, ProLogic presented in a workshop on digital coupons. The NGA surveyed audience members of all workshop sessions during the conference, and recently released the results. ProLogic’s session received very high marks, with 79% of the respondents rating the session as “excellent.” If you missed the digital couponing session, you can view clips from it on our YouTube channel.
SUPERMARKET NEWS ARTICLE ON DIGITAL COUPONS
Read an interesting article about digital coupons in this month's edition of Supermarket News.
